It’s Shadow Stalker time again! This weekend sees the release of episode 9, and to celebrate I have a special guest post from Renee to start us off. Tomorrow I will have a review of the episode, so be sure to come back then.
But first, let me introduce you to Turning Tides; episode 9 of the Shadow Stalker series.
Makari has finally come to realize Auren is not the delohi-saqu, and his father, Drevin, Emperor of the Galvadi, has been wrong about her all along. He goes to Zain, Auren’s father, for help to heal Auren’s mind after he had wrongfully broken her. Now Makari vows to protect Auren and help her escape, but she refuses to leave without her father.
Auren and Makari’s love for each other grows, and the connection they share deepens. They have to be careful, however. Spending too much time together is causing the other guides to grow suspicious. Makari’s loyalty is tested, and he is forced to do something he swore he’d never do again.
Using Social Media Effectively
By Renee Scattergood
Promoting a new book is hard, but I have found most of the difficulty stems from misinformation available on the internet, especially the use of social media for advertisement and promotion. Authors are being led to believe that the best way to promote themselves and their work is through social media by bombarding people with ads. Worse, we’re encouraged to play the you-follow-me-I’ll-follow-you game to get more followers.
The truth is, people don’t get onto social media because they want to be bombarded with ads. They get on there to meet new people and socialize. So using social media for marketing purposes has to be done with that in mind. The best part is, it can be done effectively.
Building an author platform is all about making yourself visible and getting to know people, so social media is the best way to get this process started. You can use your blog to share helpful information, free short stories, etc. Then you share those on social media to drive traffic to your blog. Once you get people going to your blog consistently because they like what you’re sharing, they’ll likely even sign up to your newsletter (if you have one, and if you don’t I strongly recommend getting one).
In the meantime, you can be connecting with other authors and the readers you attract. Let them get to know who you are as a person and interact with them. The more they get to know you as a person, the more they’ll care about what you write as an author.
Another thing you’ll want to avoid is following people just to get them to follow back. If you think about it, you’re really only hurting yourself by doing this. You want people to read what you share on social media, but they’re not going to care if all they’re doing is trying to get another follower for themselves. I only follow people I’m interested in (or people I know personally), and I only want people following me who really want to read my stuff. Otherwise, what’s the point? Having ten thousands followers won’t mean a thing if none of them even read what you share.
Using social media as it’s intended can really help you as an author. This means meeting new people and letting them get to know you. It means sharing valuable information and entertaining posts. It also means understanding the number of followers you have is less important than having followers who really want to know you as an author.
Renee Scattergood lives in Australia with her husband, Nathan, and daughter, Taiya. She has always been a fan of fantasy and was inspired to become a story-teller by George Lucas, but didn’t start considering writing down her stories until she reached her late twenties. Now she enjoys writing fantasy. She is currently publishing her monthly Shadow Stalker series, and she has also published a prequel novella to the series called, Demon Hunt. Aside from writing, she loves reading (Fantasy, of course), watching movies with her family, and doing crafts and science experiments with her daughter.